With smarter cars and an increasingly collaborative economy, insurers are expecting a sharp drop in car insurance premiums. This decline could reach 80% in 2040. Our client therefore wants to develop new services that also lead to new sources of income.
We analysed insights from four perspectives: customer, market, business and technology. In order to get a picture of the customer needs in the market, we used customer research methods such as context mapping, focus groups and surveys. Through intensive research into the market, business and technology, we developed a distinctive and profitable long-term strategy for an entirely new proposition.
Via banners on AutoScout24 we tested whether there is demand for the first MVPs (minimum viable products).
Based on customer needs, earning potential and market supply, we chose our starting position and gradually worked towards a solid reputation. The inspiration phase led to:
We defined the first MVPs following the lean-startup method with a multidisciplinary team.
In addition to product development, our approach was focused on starting up an entirely new company. The following points have been worked out in detail:
From day one, we built a community and generated valuable customer data. Important activities in the implementation phase were attracting the right employees, building a high-quality technical platform, but also launching the company with intensive marketing and PR and realising customer growth. The new brand is now fully active on the Belgian market.